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SOLUTION PROVIDED –
ACT! By Sage Premium and Swiftpage
CHALLENGES FACED BY THE CUSTOMER –
Customer interaction is restricted to completion of a particular project without any method to maintain a consolidated customer repository with customer contact details and personal information. Sustained customer interaction is required to generate repeat business. Property master needs to be maintained with a multiple criteria based robust search engine to provide customers with updated and comprehensive information.
Enquiries need to be registered and sales opportunities need to be actively tracked to provide top management view into sales pipeline. Schedule of activities is needed to ensure that no enquiry is lost.
BENEFITS THE CUSTOMER GAINED –
Streamlined tracking of enquiry from start to closure creating a sales funnel. Provides real time view of sales funnel to top management with information on hot and cold leads. Activity scheduler records activities that need to be completed in the sales process and throws up reminders as pop-ups.
Central customer database maintains record of customer transactions, contact and personal information and communication history in a single window. Swiftpage enables sending of regular emails to customers for sustained contact management.